whimstone

Example:The company decided to shift its marketing tone from seriousness and into whimsical whimsy for a fresher approach.

Definition:The quality or condition of being serious, solemn, or grave; the absence of humor or playfulness.

Example:In her speech, she expected honesty and candor from the CEO, not the amusement of whimsy.

Definition:The quality of being frank, open, and sincere, often with a straightforward and direct speech or expression.